dcinput

Though it is still squinting into the distance with the hope of catching sight of it, for quite a while now the film industry has been looking out to the horizon for a wave that has been predicted by technology forecasters the world over.

With a look much the same as that of the famous archeologist as he turned to find some water to cool his foot following a particularly hairy mine cart chase, the film industry is about to realise that not only is the wave definitely a reality, it is a mere 100 feet away and as tall as the Empire State building.

Riding this wave are three men: Mark Cuban, Todd Wagner and Steven Soderbergh, who, if you listen very carefully, are yelling “Narly Dudes….surfs up!”. You see these guys have had a hard look at what digital cinema could mean and they’re doing something about it. They have announced that the release of Soderbergh’s new film “Bubble” is going to be in theatres, on dvds and on HDNet simultaneously. Many cinema chains in the US are unhappy about this new development and are refusing to show the movie. Mark responds to his critics in his blog and raises some excellent points.

It was only a few months ago that while re-designing some film out workflows people thought I was joking when I said we should be looking into getting our ipod video deliverables sorted. I wasn’t joking and Ben Barren doesn’t think so either.

The big question though is what’s going to happen to Dr Jones? Is he going to get the girl and save the village by delivering the shankara stone back to them? I’m just so tired of listening to people saying that digital cinema is going to destroy this and ruing that. Its simply an unbelievable oportunity. Fortune and glory kid.

This entry was posted on Thursday, January 19th, 2006 at 11:19 pm and is filed under uncategorized, film, d-cinema. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.