dcinput

D-Cinema Bond

Last night I went to the Odeon in Leicester Square to go and see the new James Bond film Casino Royal. I chose that cinema because I new that they had a d-cinema screen there. Now I’ve seen what the d-cinema screen at work looks like but never actually been to a big theatre with one. I knew that the trailers and adverts most probably weren’t going to be digital but as soon as the feature started it was obvious to me that film is dead. If you don’t believe me then watch the opening credits to Bond on a massive d-cinema screen. The colours are so incredibly vibrant and everything moving on the screen so incredibly crisp that you find yourself looking with your eyes wide open in amazement.

Google Video: “This short by Neill Blomkamp depicts a fictional world where extraterrestrials have become refugees in South Africa. Producers: Neill Blomkamp, Simon Hansen, Sharlto Copley, Shannon Worley”. Amazing what a few people can do these days. I’d love to know how long it took them, what tools they used, what workflows they were using, how they colaborated etc. Great short.

Another great short by Vancouver Film School graduate Ori Ben-Shabat. Lots of neeto vfx in this one.

More on the disintermediation of film making

Wired News: “You wouldn’t show a sitcom at a movie theater, right? […] You make movies for the big screen, sitcoms for TV, and something else entirely for the Internet. That’s the lesson of Lonelygirl15″.

A few days ago Penelope Trunk’s post Thinking about videoblogging? You should probably forget about it caused all sorts of discussion on the videoblogging mailing list. Anne from Loaded Pun explains why people on the videoblogging mailing list were annoyed and also ends with what I think the crucial question is: What are you hoping to get out of your vlog?

After reading my post on the disintermediation of film making, Penelope asked me via email whether I thought that the lonelygirl15 affair (check this article) on YouTube was what I was talking about and yes that is absolutely an example of disintermediation of film making. There is a guy, he has this idea for a web based show, he shoots it and puts it out there. Classic disintermediation. What was Mesh Flinders hoping to get out of his vlog? There’s no doubt about it, he was wanted to make money.

So to make money you have to have a product. What’s his product? He’s giving away the show for free to his audience, so it’s not that. He sells advertising space. That’s his product. It kind of feels like it’s the show, but actually it’s the advertising space. The more people watch his shows the more his product is worth. Seems simple doesn’t it: that’s how you make money in videoblogging.

The truth however is slightly different. In fact to see the truth you have to think a little differently. You see lonelygirl15, Rocketboom and ZeFrank are special cases. The thing they are selling, their product, happens to be the videoblog itself (well the advertising really). The vast majority of people in the world sell things we more easily associate with the word ‘product’ like software, food, televisions, holidays.

Blogging, podcasting and videoblogging are all personal media platforms. They are personal information processors that you can use in any endeavor you choose, from making a web based show to raising money for charity to making people aware of a particular issue, to building a business and more generally for selling products of any kind. Use them for communicating, for publicity, for feedback, for gererating new ideas. You’re in control.

You think Adam Curry just has a hit podcast called Daily Source Code? Wrong. The Daily Source Code is his media platform for building his business called Podshow. He also sells advertising so it’s a little confusing. Wait until people start using these mediums to sell products, build companies or to run political campains. That’s when things will really get exciting. That’s what I saw at Podcastcon UK last weekend: normal people who run normal businesses using the mediums in new and interesting ways.

Film making won’t disintermediate with people in the film/entertainment industry alone. There aren’t enough people and there isn’t enough money to be made. It will disintermediate when every person in every industry can use it to build their business. Sure you’ll need some talent, but you need talent to be a good at anything in life.

In the mailing group the title that linked to Penelope’s post was “Disturbing opinions”. I would disagree entirely. I think her piece was a fantastic conversation starter. It got everyone thinking. No doubt some people will think I’m talking a lot of crap, but then we’re all learning as we go along.

This entry was posted on Friday, November 24th, 2006 at 9:06 am and is filed under film, d-cinema, blog, dcinput daily, cinema, vlog, videoblogging, disintermediation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.