In answer to your question about what evangelists do, I find myself enthusiastic and communicative about virtual worlds, hence my current role. For me, technical evangelism is about helping people understand what’s happening as well as helping them consider how they might benefit. Your point about engaging with the audience is spot on. That’s always the aim: how can I share this idea with this person in a way that’s not just compelling but relevant?

I split my time almost equally between internal and external focus. It’s important to me that other IBMers get this stuff (and delightful that so many already do). At the same time, presenting to business partners, clients, conferences, press etc is a natural abd important part of the role too.

The act of evangelising must happen in all areas of business and I imagine that metaverses could potentially be a very interesting tool for this.

Evangelism seems to lie somewhere in between sales, marketing and business development.

I very much appreciated your comment.