You’re right about the notion of how future CEOs will be filmmakers. It’s not such a weird idea., and not just for CEOs telling their company story, but *anyone* wanting to tell their own story. It’s all about good personal branding in today’s Web 2.0 world.

Although many people may not be suited for video blogging - in that the delivery process of speaking in front of the camera is a vastly different process from that of writing - it is arguably a similar concept. But raw, unedited video blogging - as a “diary” form - is akin to a stream-of-conscience written monolog. Rarely do people publish a blog post without any editing at all, because rarely do the words flow perfectly the first time. The same is likely the case with video blogging; how many can “nail it” the first time? But this is off the point.

There are currently resources popping up for posting/hosting video-based resume support, and I’m all in favor of this concept. After all, it’s human beings who are behind those resumes, and human beings - not resumes - who wind up working with a company. A complementary video accompanying a text-based resume allows a potential employer to see more about who they really are, and allows employees to show more than what their resume will convey. The video can make their story richer.

Of course, as we are currently in an employee-driven market, employers *also* need to put on the proverbial suit and tie, and dress to impress. Employers are being interviewed as much as the employees, in this day and age. So a compelling story about the employer also needs telling, and one of the best ways can be video.

–Steve Lovelace

http://www.buildabetterbox.com
http://www.movingpix.com

The act of evangelising must happen in all areas of business and I imagine that metaverses could potentially be a very interesting tool for this.

Evangelism seems to lie somewhere in between sales, marketing and business development.

I very much appreciated your comment.

In answer to your question about what evangelists do, I find myself enthusiastic and communicative about virtual worlds, hence my current role. For me, technical evangelism is about helping people understand what’s happening as well as helping them consider how they might benefit. Your point about engaging with the audience is spot on. That’s always the aim: how can I share this idea with this person in a way that’s not just compelling but relevant?

I split my time almost equally between internal and external focus. It’s important to me that other IBMers get this stuff (and delightful that so many already do). At the same time, presenting to business partners, clients, conferences, press etc is a natural abd important part of the role too.

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